Competitive Marketing Strategies Explained

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:30

1.
Introduction to Marketing Strategy

01:28

2.
Creating Competitive Advantage

01:31

3.
Dealing With Competition - Identify the Competitors

01:24

4.
Dealing With Competition - Assess the Competitors

01:26

5.
Selecting Competitors to Attack or Avoid

01:28

6.
Approaches to Marketing Strategy

01:25

7.
Basic Competitive Strategies

01:23

8.
Value Disciplines for Superior Customer Value

01:24

9.
Designing Competitive Marketing Strategies

01:30

10.
Market Leader Strategies I

01:27

11.
Market Leader Strategies II

01:23

12.
Market Challenger Strategies

01:27

13.
Market Follower Strategies

01:30

14.
Market Nicher Strategy

01:25

15.
Go to Market Strategy

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:30

1.
Introduction to Marketing Strategy

01:28

2.
Creating Competitive Advantage

01:31

3.
Dealing With Competition - Identify the Competitors

01:24

4.
Dealing With Competition - Assess the Competitors

01:26

5.
Selecting Competitors to Attack or Avoid

01:28

6.
Approaches to Marketing Strategy

01:25

7.
Basic Competitive Strategies

01:23

8.
Value Disciplines for Superior Customer Value

01:24

9.
Designing Competitive Marketing Strategies

01:30

10.
Market Leader Strategies I

01:27

11.
Market Leader Strategies II

01:23

12.
Market Challenger Strategies

01:27

13.
Market Follower Strategies

01:30

14.
Market Nicher Strategy

01:25

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Competitive Marketing Strategies

1. Introduction to Marketing Strategy

2. Creating Competitive Advantage

3. Dealing With Competition - Identify the Competitors

4. Dealing With Competition - Assess the Competitors

5. Selecting Competitors to Attack or Avoid

6. Approaches to Marketing Strategy

7. Basic Competitive Strategies

8. Value Disciplines for Superior Customer Value

9. Designing Competitive Marketing Strategies

10. Market Leader Strategies I

11. Market Leader Strategies II

12. Market Challenger Strategies

13. Market Follower Strategies

14. Market Nicher Strategy

15. Go to Market Strategy

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Competitive Marketing Strategies

1. Introduction to Marketing Strategy

2. Creating Competitive Advantage

3. Dealing With Competition - Identify the Competitors

4. Dealing With Competition - Assess the Competitors

5. Selecting Competitors to Attack or Avoid

6. Approaches to Marketing Strategy

7. Basic Competitive Strategies

8. Value Disciplines for Superior Customer Value

9. Designing Competitive Marketing Strategies

10. Market Leader Strategies I

11. Market Leader Strategies II

12. Market Challenger Strategies

13. Market Follower Strategies

14. Market Nicher Strategy

15. Go to Market Strategy

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Introduction to Marketing Strategy

2.
Creating Competitive Advantage

3.
Dealing With Competition - Identify the Competitors

4.
Dealing With Competition - Assess the Competitors

5.
Selecting Competitors to Attack or Avoid

6.
Approaches to Marketing Strategy

7.
Basic Competitive Strategies

8.
Value Disciplines for Superior Customer Value

9.
Designing Competitive Marketing Strategies

10.
Market Leader Strategies I

11.
Market Leader Strategies II

12.
Market Challenger Strategies

13.
Market Follower Strategies

14.
Market Nicher Strategy

15.
Go to Market Strategy

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Introduction to Marketing Strategy

2.
Creating Competitive Advantage

3.
Dealing With Competition - Identify the Competitors

4.
Dealing With Competition - Assess the Competitors

5.
Selecting Competitors to Attack or Avoid

6.
Approaches to Marketing Strategy

7.
Basic Competitive Strategies

8.
Value Disciplines for Superior Customer Value

9.
Designing Competitive Marketing Strategies

10.
Market Leader Strategies I

11.
Market Leader Strategies II

12.
Market Challenger Strategies

13.
Market Follower Strategies

14.
Market Nicher Strategy

15.
Go to Market Strategy