Digital Marketing Explained

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:18

1.
Introduction to Digital Marketing

01:26

2.
Difference Between Digital and Traditional Marketing

01:15

3.
Evolution of Digital Marketing

01:25

4.
The 4E Framework of Digital Marketing

01:27

5.
Website Basics

01:25

6.
Search Engine Optimization (SEO)

01:30

7.
On-page and Off-page SEO Basics

01:28

8.
Social Media Marketing

01:29

9.
Content Marketing

01:23

10.
Types of Content

01:22

11.
Search Engine Marketing

01:17

12.
Web Remarketing

01:27

13.
Email Marketing

01:26

14.
Mobile Marketing

01:26

15.
E-Commerce Marketing

01:28

16.
Display Advertising

01:21

17.
Social Proof and Customer Reviews

01:29

18.
Digital Media Planning

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:18

1.
Introduction to Digital Marketing

01:26

2.
Difference Between Digital and Traditional Marketing

01:15

3.
Evolution of Digital Marketing

01:25

4.
The 4E Framework of Digital Marketing

01:27

5.
Website Basics

01:25

6.
Search Engine Optimization (SEO)

01:30

7.
On-page and Off-page SEO Basics

01:28

8.
Social Media Marketing

01:29

9.
Content Marketing

01:23

10.
Types of Content

01:22

11.
Search Engine Marketing

01:17

12.
Web Remarketing

01:27

13.
Email Marketing

01:26

14.
Mobile Marketing

01:26

15.
E-Commerce Marketing

01:28

16.
Display Advertising

01:21

17.
Social Proof and Customer Reviews

01:29

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Digital Marketing

1. Introduction to Digital Marketing

2. Difference Between Digital and Traditional Marketing

3. Evolution of Digital Marketing

4. The 4E Framework of Digital Marketing

5. Website Basics

6. Search Engine Optimization (SEO)

7. On-page and Off-page SEO Basics

8. Social Media Marketing

9. Content Marketing

10. Types of Content

11. Search Engine Marketing

12. Web Remarketing

13. Email Marketing

14. Mobile Marketing

15. E-Commerce Marketing

16. Display Advertising

17. Social Proof and Customer Reviews

18. Digital Media Planning

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Digital Marketing

1. Introduction to Digital Marketing

2. Difference Between Digital and Traditional Marketing

3. Evolution of Digital Marketing

4. The 4E Framework of Digital Marketing

5. Website Basics

6. Search Engine Optimization (SEO)

7. On-page and Off-page SEO Basics

8. Social Media Marketing

9. Content Marketing

10. Types of Content

11. Search Engine Marketing

12. Web Remarketing

13. Email Marketing

14. Mobile Marketing

15. E-Commerce Marketing

16. Display Advertising

17. Social Proof and Customer Reviews

18. Digital Media Planning

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Introduction to Digital Marketing

2.
Difference Between Digital and Traditional Marketing

3.
Evolution of Digital Marketing

4.
The 4E Framework of Digital Marketing

5.
Website Basics

6.
Search Engine Optimization (SEO)

7.
On-page and Off-page SEO Basics

8.
Social Media Marketing

9.
Content Marketing

10.
Types of Content

11.
Search Engine Marketing

12.
Web Remarketing

13.
Email Marketing

14.
Mobile Marketing

15.
E-Commerce Marketing

16.
Display Advertising

17.
Social Proof and Customer Reviews

18.
Digital Media Planning

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Introduction to Digital Marketing

2.
Difference Between Digital and Traditional Marketing

3.
Evolution of Digital Marketing

4.
The 4E Framework of Digital Marketing

5.
Website Basics

6.
Search Engine Optimization (SEO)

7.
On-page and Off-page SEO Basics

8.
Social Media Marketing

9.
Content Marketing

10.
Types of Content

11.
Search Engine Marketing

12.
Web Remarketing

13.
Email Marketing

14.
Mobile Marketing

15.
E-Commerce Marketing

16.
Display Advertising

17.
Social Proof and Customer Reviews

18.
Digital Media Planning