Marketing
SearchMicro-courses:17
01:23
1. Defining Services
01:29
2. Evolution of Services Marketing
01:30
3. Economic Importance and Growth of Services
01:24
4. Overview of Services Industry
01:30
5. Service Products Versus Customer Service and After-Sales Service
01:24
6. Categories of Services
01:27
7. Service Quality
01:24
8. Service Gap Model
01:31
9. Service Consumption
01:30
10. Customer Expectations and Factors Influencing It
01:26
11. Creating Service Experience
01:21
12. Service Delivery
01:28
13. Pricing Strategy
01:20
14. Service Product
01:24
15. Service Communications Model
01:20
16. Service Delivery Process
01:28
17. Service Environments
01:28
18. Service Employees
01:21
19. Internal Marketing
01:30
20. External Marketing Strategies in Services
01:25
21. Interactive Marketing in Services
01:21
22. Integrated Marketing Communications for Services
01:28
23. Service Recovery Strategies
01:25
24. Customer Feedback in Services Marketing
01:29
25. Service Branding
01:27
26. Relationship Marketing in Services
01:22
27. Service Innovation and New Service Development
01:29
28. Digital Transformation in Services Marketing
01:20
29. Global Services Marketing
01:27
30. Ethical Issues in Services Marketing
01:29