Global Marketing Explained

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:20

1.
Introduction to Global Marketing

01:25

2.
Assessing the Global Marketing Environment I

01:27

3.
Assessing the Global Marketing Environment II

01:24

4.
Assessing the Global Marketing Environment III

01:30

5.
Factors Influencing Decisions Regarding Global Markets

01:30

6.
Global Entry Strategies I

01:28

7.
Global Entry Strategies II

01:30

8.
Global Entry Strategies III

01:29

9.
Global Marketing Programs

01:25

10.
The Global Marketing Mix I - Product

01:12

11.
The Global Marketing Mix II - Price

01:17

12.
The Global Marketing Mix III - Place

01:17

13.
The Global Marketing Mix IV - Promotion

01:18

14.
Ethical Issues in Global Marketing

01:20

15.
Challenges in Global Marketing

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:20

1.
Introduction to Global Marketing

01:25

2.
Assessing the Global Marketing Environment I

01:27

3.
Assessing the Global Marketing Environment II

01:24

4.
Assessing the Global Marketing Environment III

01:30

5.
Factors Influencing Decisions Regarding Global Markets

01:30

6.
Global Entry Strategies I

01:28

7.
Global Entry Strategies II

01:30

8.
Global Entry Strategies III

01:29

9.
Global Marketing Programs

01:25

10.
The Global Marketing Mix I - Product

01:12

11.
The Global Marketing Mix II - Price

01:17

12.
The Global Marketing Mix III - Place

01:17

13.
The Global Marketing Mix IV - Promotion

01:18

14.
Ethical Issues in Global Marketing

01:20

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Global Marketing

1. Introduction to Global Marketing

2. Assessing the Global Marketing Environment I

3. Assessing the Global Marketing Environment II

4. Assessing the Global Marketing Environment III

5. Factors Influencing Decisions Regarding Global Markets

6. Global Entry Strategies I

7. Global Entry Strategies II

8. Global Entry Strategies III

9. Global Marketing Programs

10. The Global Marketing Mix I - Product

11. The Global Marketing Mix II - Price

12. The Global Marketing Mix III - Place

13. The Global Marketing Mix IV - Promotion

14. Ethical Issues in Global Marketing

15. Challenges in Global Marketing

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Global Marketing

1. Introduction to Global Marketing

2. Assessing the Global Marketing Environment I

3. Assessing the Global Marketing Environment II

4. Assessing the Global Marketing Environment III

5. Factors Influencing Decisions Regarding Global Markets

6. Global Entry Strategies I

7. Global Entry Strategies II

8. Global Entry Strategies III

9. Global Marketing Programs

10. The Global Marketing Mix I - Product

11. The Global Marketing Mix II - Price

12. The Global Marketing Mix III - Place

13. The Global Marketing Mix IV - Promotion

14. Ethical Issues in Global Marketing

15. Challenges in Global Marketing

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Introduction to Global Marketing

2.
Assessing the Global Marketing Environment I

3.
Assessing the Global Marketing Environment II

4.
Assessing the Global Marketing Environment III

5.
Factors Influencing Decisions Regarding Global Markets

6.
Global Entry Strategies I

7.
Global Entry Strategies II

8.
Global Entry Strategies III

9.
Global Marketing Programs

10.
The Global Marketing Mix I - Product

11.
The Global Marketing Mix II - Price

12.
The Global Marketing Mix III - Place

13.
The Global Marketing Mix IV - Promotion

14.
Ethical Issues in Global Marketing

15.
Challenges in Global Marketing

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Introduction to Global Marketing

2.
Assessing the Global Marketing Environment I

3.
Assessing the Global Marketing Environment II

4.
Assessing the Global Marketing Environment III

5.
Factors Influencing Decisions Regarding Global Markets

6.
Global Entry Strategies I

7.
Global Entry Strategies II

8.
Global Entry Strategies III

9.
Global Marketing Programs

10.
The Global Marketing Mix I - Product

11.
The Global Marketing Mix II - Price

12.
The Global Marketing Mix III - Place

13.
The Global Marketing Mix IV - Promotion

14.
Ethical Issues in Global Marketing

15.
Challenges in Global Marketing