Marketing
Micro-courses:17
01:24
1. Products, Services, and Experiences
01:21
2. Levels of a Product
01:26
3. Types of Products
01:23
4. Marketing Considerations for Consumer Products
01:30
5. Individual Product and Service Decisions
01:18
6. Product Line Decisions
01:23
7. Product Mix Decisions
01:28
8. Branding I
01:24
9. Branding II
01:28
10. Branding Strategies
01:25
11. Packaging and Labeling
01:26
12. Services Marketing I
01:28
13. Services Marketing II
01:21
14. New Product Development - Need
01:24
15. New Product Development - Process
01:23
16. New Product Development- Application
01:21
17. Diffusion of Innovation
01:21
18. Product Lifecycle and Relevant Strategies
01:16