B2B Marketing Explained

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:20

1.
Business Markets

01:24

2.
The Key Differences Between B2B and B2C Markets

01:24

3.
Classification of Industrial Products and Services

01:29

4.
Types of B2B Organizations

01:31

5.
Supply Chain and Supply Chain Management

01:24

6.
Types of Decisions and the Decision Process

01:18

7.
Types of Buying Situations

01:31

8.
Major Influences on Business Buyers

01:21

9.
Participants in the Business Buying Process

01:25

10.
Model of Business Buyer Behavior

01:25

11.
Organization Culture and the Buying Process

01:24

12.
B2B Relationships

01:25

13.
The Business Buying Process

01:29

14.
E-procurement - Buying on the Internet

01:29

15.
Institutional Markets

01:24

16.
Government Markets

01:28

17.
Marketing Mix in B2B

01:27

18.
The Pricing Process in Business Markets

01:22

19.
Pricing: Competitive Bidding

01:29

20.
Promotions in B2B: Overview

01:19

21.
Digital Tools for B2B Marketing

01:29

22.
Marketing Implications for Different Customers and Product Types

01:30

23.
Marketing Strategies Specific to Capital Items, Supplies and Services

01:25

24.
Ethical Aspects in B2B Markets

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:20

1.
Business Markets

01:24

2.
The Key Differences Between B2B and B2C Markets

01:24

3.
Classification of Industrial Products and Services

01:29

4.
Types of B2B Organizations

01:31

5.
Supply Chain and Supply Chain Management

01:24

6.
Types of Decisions and the Decision Process

01:18

7.
Types of Buying Situations

01:31

8.
Major Influences on Business Buyers

01:21

9.
Participants in the Business Buying Process

01:25

10.
Model of Business Buyer Behavior

01:25

11.
Organization Culture and the Buying Process

01:24

12.
B2B Relationships

01:25

13.
The Business Buying Process

01:29

14.
E-procurement - Buying on the Internet

01:29

15.
Institutional Markets

01:24

16.
Government Markets

01:28

17.
Marketing Mix in B2B

01:27

18.
The Pricing Process in Business Markets

01:22

19.
Pricing: Competitive Bidding

01:29

20.
Promotions in B2B: Overview

01:19

21.
Digital Tools for B2B Marketing

01:29

22.
Marketing Implications for Different Customers and Product Types

01:30

23.
Marketing Strategies Specific to Capital Items, Supplies and Services

01:25

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

B2B Marketing

1. Business Markets

2. The Key Differences Between B2B and B2C Markets

3. Classification of Industrial Products and Services

4. Types of B2B Organizations

5. Supply Chain and Supply Chain Management

6. Types of Decisions and the Decision Process

7. Types of Buying Situations

8. Major Influences on Business Buyers

9. Participants in the Business Buying Process

10. Model of Business Buyer Behavior

11. Organization Culture and the Buying Process

12. B2B Relationships

13. The Business Buying Process

14. E-procurement - Buying on the Internet

15. Institutional Markets

16. Government Markets

17. Marketing Mix in B2B

18. The Pricing Process in Business Markets

19. Pricing: Competitive Bidding

20. Promotions in B2B: Overview

21. Digital Tools for B2B Marketing

22. Marketing Implications for Different Customers and Product Types

23. Marketing Strategies Specific to Capital Items, Supplies and Services

24. Ethical Aspects in B2B Markets

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

B2B Marketing

1. Business Markets

2. The Key Differences Between B2B and B2C Markets

3. Classification of Industrial Products and Services

4. Types of B2B Organizations

5. Supply Chain and Supply Chain Management

6. Types of Decisions and the Decision Process

7. Types of Buying Situations

8. Major Influences on Business Buyers

9. Participants in the Business Buying Process

10. Model of Business Buyer Behavior

11. Organization Culture and the Buying Process

12. B2B Relationships

13. The Business Buying Process

14. E-procurement - Buying on the Internet

15. Institutional Markets

16. Government Markets

17. Marketing Mix in B2B

18. The Pricing Process in Business Markets

19. Pricing: Competitive Bidding

20. Promotions in B2B: Overview

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Business Markets

2.
The Key Differences Between B2B and B2C Markets

3.
Classification of Industrial Products and Services

4.
Types of B2B Organizations

5.
Supply Chain and Supply Chain Management

6.
Types of Decisions and the Decision Process

7.
Types of Buying Situations

8.
Major Influences on Business Buyers

9.
Participants in the Business Buying Process

10.
Model of Business Buyer Behavior

11.
Organization Culture and the Buying Process

12.
B2B Relationships

13.
The Business Buying Process

14.
E-procurement - Buying on the Internet

15.
Institutional Markets

16.
Government Markets

17.
Marketing Mix in B2B

18.
The Pricing Process in Business Markets

19.
Pricing: Competitive Bidding

20.
Promotions in B2B: Overview

21.
Digital Tools for B2B Marketing

22.
Marketing Implications for Different Customers and Product Types

23.
Marketing Strategies Specific to Capital Items, Supplies and Services

24.
Ethical Aspects in B2B Markets

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Business Markets

2.
The Key Differences Between B2B and B2C Markets

3.
Classification of Industrial Products and Services

4.
Types of B2B Organizations

5.
Supply Chain and Supply Chain Management

6.
Types of Decisions and the Decision Process

7.
Types of Buying Situations

8.
Major Influences on Business Buyers

9.
Participants in the Business Buying Process

10.
Model of Business Buyer Behavior

11.
Organization Culture and the Buying Process

12.
B2B Relationships

13.
The Business Buying Process

14.
E-procurement - Buying on the Internet

15.
Institutional Markets

16.
Government Markets

17.
Marketing Mix in B2B

18.
The Pricing Process in Business Markets

19.
Pricing: Competitive Bidding

20.
Promotions in B2B: Overview

21.
Digital Tools for B2B Marketing

22.
Marketing Implications for Different Customers and Product Types