Consumer Behaviour Explained

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:14

1.
Needs, Wants, Desires

01:22

2.
Consumer Decision Process

01:25

3.
Factors Affecting Consumer Decision Process - Overview

01:27

4.
Factors Affecting Consumer Decision Process - Cultural

01:27

5.
Examples of cultural factors influencing consumer behavior

01:23

6.
Factors Affecting Consumer Decision Process - Social

01:22

7.
Factors Affecting Consumer Decision Process - Personal

01:23

8.
Factors Affecting Consumer Decision Process - Psychological

01:19

9.
Buying Behavior

01:17

10.
Buying Behavior for a new product

01:22

11.
Learning Model

01:24

12.
Psychoanalytic Model

01:22

13.
Sociological Model

01:15

14.
Economic Model

01:28

15.
Engel-Kollat-Blackwell (EKB) Model

01:12

16.
Black Box Model

01:26

17.
Hawkins Stern Impulse Buying Model

01:22

18.
Howard Sheth Model

01:22

19.
Howard Sheth Model - Variables

01:23

20.
Customer Loyalty

01:24

21.
Customer Lifetime Value

01:28

22.
Gathering Customer Insights

01:30

23.
Types of Customers

01:19

24.
Types of Customer Relationships

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:14

1.
Needs, Wants, Desires

01:22

2.
Consumer Decision Process

01:25

3.
Factors Affecting Consumer Decision Process - Overview

01:27

4.
Factors Affecting Consumer Decision Process - Cultural

01:27

5.
Examples of cultural factors influencing consumer behavior

01:23

6.
Factors Affecting Consumer Decision Process - Social

01:22

7.
Factors Affecting Consumer Decision Process - Personal

01:23

8.
Factors Affecting Consumer Decision Process - Psychological

01:19

9.
Buying Behavior

01:17

10.
Buying Behavior for a new product

01:22

11.
Learning Model

01:24

12.
Psychoanalytic Model

01:22

13.
Sociological Model

01:15

14.
Economic Model

01:28

15.
Engel-Kollat-Blackwell (EKB) Model

01:12

16.
Black Box Model

01:26

17.
Hawkins Stern Impulse Buying Model

01:22

18.
Howard Sheth Model

01:22

19.
Howard Sheth Model - Variables

01:23

20.
Customer Loyalty

01:24

21.
Customer Lifetime Value

01:28

22.
Gathering Customer Insights

01:30

23.
Types of Customers

01:19

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Consumer Behaviour

1. Needs, Wants, Desires

2. Consumer Decision Process

3. Factors Affecting Consumer Decision Process - Overview

4. Factors Affecting Consumer Decision Process - Cultural

5. Examples of cultural factors influencing consumer behavior

6. Factors Affecting Consumer Decision Process - Social

7. Factors Affecting Consumer Decision Process - Personal

8. Factors Affecting Consumer Decision Process - Psychological

9. Buying Behavior

10. Buying Behavior for a new product

11. Learning Model

12. Psychoanalytic Model

13. Sociological Model

14. Economic Model

15. Engel-Kollat-Blackwell (EKB) Model

16. Black Box Model

17. Hawkins Stern Impulse Buying Model

18. Howard Sheth Model

19. Howard Sheth Model - Variables

20. Customer Loyalty

21. Customer Lifetime Value

22. Gathering Customer Insights

23. Types of Customers

24. Types of Customer Relationships

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Consumer Behaviour

1. Needs, Wants, Desires

2. Consumer Decision Process

3. Factors Affecting Consumer Decision Process - Overview

4. Factors Affecting Consumer Decision Process - Cultural

5. Examples of cultural factors influencing consumer behavior

6. Factors Affecting Consumer Decision Process - Social

7. Factors Affecting Consumer Decision Process - Personal

8. Factors Affecting Consumer Decision Process - Psychological

9. Buying Behavior

10. Buying Behavior for a new product

11. Learning Model

12. Psychoanalytic Model

13. Sociological Model

14. Economic Model

15. Engel-Kollat-Blackwell (EKB) Model

16. Black Box Model

17. Hawkins Stern Impulse Buying Model

18. Howard Sheth Model

19. Howard Sheth Model - Variables

20. Customer Loyalty

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Needs, Wants, Desires

2.
Consumer Decision Process

3.
Factors Affecting Consumer Decision Process - Overview

4.
Factors Affecting Consumer Decision Process - Cultural

5.
Examples of cultural factors influencing consumer behavior

6.
Factors Affecting Consumer Decision Process - Social

7.
Factors Affecting Consumer Decision Process - Personal

8.
Factors Affecting Consumer Decision Process - Psychological

9.
Buying Behavior

10.
Buying Behavior for a new product

11.
Learning Model

12.
Psychoanalytic Model

13.
Sociological Model

14.
Economic Model

15.
Engel-Kollat-Blackwell (EKB) Model

16.
Black Box Model

17.
Hawkins Stern Impulse Buying Model

18.
Howard Sheth Model

19.
Howard Sheth Model - Variables

20.
Customer Loyalty

21.
Customer Lifetime Value

22.
Gathering Customer Insights

23.
Types of Customers

24.
Types of Customer Relationships

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Needs, Wants, Desires

2.
Consumer Decision Process

3.
Factors Affecting Consumer Decision Process - Overview

4.
Factors Affecting Consumer Decision Process - Cultural

5.
Examples of cultural factors influencing consumer behavior

6.
Factors Affecting Consumer Decision Process - Social

7.
Factors Affecting Consumer Decision Process - Personal

8.
Factors Affecting Consumer Decision Process - Psychological

9.
Buying Behavior

10.
Buying Behavior for a new product

11.
Learning Model

12.
Psychoanalytic Model

13.
Sociological Model

14.
Economic Model

15.
Engel-Kollat-Blackwell (EKB) Model

16.
Black Box Model

17.
Hawkins Stern Impulse Buying Model

18.
Howard Sheth Model

19.
Howard Sheth Model - Variables

20.
Customer Loyalty

21.
Customer Lifetime Value

22.
Gathering Customer Insights