Market Research Explained

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:26

1.
Introduction to Market Research

01:30

2.
Applications of Market Research

01:28

3.
Marketing Research Process - Overview

01:25

4.
Problem Definition

01:25

5.
Designing the Market Research

01:28

6.
Data Source

01:29

7.
Secondary Data Collection Methods

01:30

8.
Primary Data Collection Methods I

01:30

9.
Primary Data Collection Methods II

01:21

10.
Sample Design

01:28

11.
Probability Sampling

01:29

12.
Non-probability Sampling

01:25

13.
Research Instruments

01:32

14.
Data Analysis & Interpretation

01:28

15.
Report Preparation & Presentation

01:23

16.
International Marketing Research

01:23

17.
B2B Market Research

01:27

18.
Outsourcing Market Research

01:28

19.
Ethics in Market Research

Marketing

Micro-courses:17

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

10.

Market Research
19 Concepts

11.

Competitive Marketing Strategies
15 Concepts

12.

Marketing Metrics
18 Concepts

13.

Digital Marketing
18 Concepts

14.

Services Marketing
31 Concepts

15.

B2B Marketing
24 Concepts

16.

Global Marketing
15 Concepts

17.

Contemporary Topics in Marketing
10 Concepts

01:26

1.
Introduction to Market Research

01:30

2.
Applications of Market Research

01:28

3.
Marketing Research Process - Overview

01:25

4.
Problem Definition

01:25

5.
Designing the Market Research

01:28

6.
Data Source

01:29

7.
Secondary Data Collection Methods

01:30

8.
Primary Data Collection Methods I

01:30

9.
Primary Data Collection Methods II

01:21

10.
Sample Design

01:28

11.
Probability Sampling

01:29

12.
Non-probability Sampling

01:25

13.
Research Instruments

01:32

14.
Data Analysis & Interpretation

01:28

15.
Report Preparation & Presentation

01:23

16.
International Marketing Research

01:23

17.
B2B Market Research

01:27

18.
Outsourcing Market Research

01:28

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Market Research

1. Introduction to Market Research

2. Applications of Market Research

3. Marketing Research Process - Overview

4. Problem Definition

5. Designing the Market Research

6. Data Source

7. Secondary Data Collection Methods

8. Primary Data Collection Methods I

9. Primary Data Collection Methods II

10. Sample Design

11. Probability Sampling

12. Non-probability Sampling

13. Research Instruments

14. Data Analysis & Interpretation

15. Report Preparation & Presentation

16. International Marketing Research

17. B2B Market Research

18. Outsourcing Market Research

19. Ethics in Market Research

Marketing Fundamentals12 Concepts

Marketing Environment16 Concepts

Consumer Behaviour24 Concepts

Segmentation, Targeting, Positioning11 Concepts

Creating Customer Value: Product to Experience19 Concepts

Capturing Customer Value: Price to Exchange15 Concepts

Delivering Customer Value: Place to Everywhere15 Concepts

Communicating Customer Value: Promotion to Evangelism25 Concepts

Social Responsibility and Ethics in Marketing12 Concepts

Market Research19 Concepts

Competitive Marketing Strategies15 Concepts

Marketing Metrics18 Concepts

Digital Marketing18 Concepts

Services Marketing31 Concepts

B2B Marketing24 Concepts

Global Marketing15 Concepts

Contemporary Topics in Marketing10 Concepts

Market Research

1. Introduction to Market Research

2. Applications of Market Research

3. Marketing Research Process - Overview

4. Problem Definition

5. Designing the Market Research

6. Data Source

7. Secondary Data Collection Methods

8. Primary Data Collection Methods I

9. Primary Data Collection Methods II

10. Sample Design

11. Probability Sampling

12. Non-probability Sampling

13. Research Instruments

14. Data Analysis & Interpretation

15. Report Preparation & Presentation

16. International Marketing Research

17. B2B Market Research

18. Outsourcing Market Research

19. Ethics in Market Research

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Introduction to Market Research

2.
Applications of Market Research

3.
Marketing Research Process - Overview

4.
Problem Definition

5.
Designing the Market Research

6.
Data Source

7.
Secondary Data Collection Methods

8.
Primary Data Collection Methods I

9.
Primary Data Collection Methods II

10.
Sample Design

11.
Probability Sampling

12.
Non-probability Sampling

13.
Research Instruments

14.
Data Analysis & Interpretation

15.
Report Preparation & Presentation

16.
International Marketing Research

17.
B2B Market Research

18.
Outsourcing Market Research

19.
Ethics in Market Research

Marketing Fundamentals
12 Concepts

Marketing Environment
16 Concepts

Consumer Behaviour
24 Concepts

Segmentation, Targeting, Positioning
11 Concepts

Creating Customer Value: Product to Experience
19 Concepts

Capturing Customer Value: Price to Exchange
15 Concepts

Delivering Customer Value: Place to Everywhere
15 Concepts

Communicating Customer Value: Promotion to Evangelism
25 Concepts

Social Responsibility and Ethics in Marketing
12 Concepts

Market Research
19 Concepts

Competitive Marketing Strategies
15 Concepts

Marketing Metrics
18 Concepts

Digital Marketing
18 Concepts

Services Marketing
31 Concepts

B2B Marketing
24 Concepts

Global Marketing
15 Concepts

Contemporary Topics in Marketing
10 Concepts

1.
Introduction to Market Research

2.
Applications of Market Research

3.
Marketing Research Process - Overview

4.
Problem Definition

5.
Designing the Market Research

6.
Data Source

7.
Secondary Data Collection Methods

8.
Primary Data Collection Methods I

9.
Primary Data Collection Methods II

10.
Sample Design

11.
Probability Sampling

12.
Non-probability Sampling

13.
Research Instruments

14.
Data Analysis & Interpretation

15.
Report Preparation & Presentation

16.
International Marketing Research

17.
B2B Market Research

18.
Outsourcing Market Research

19.
Ethics in Market Research